LinkedIn is an American online business and employment service that operates through awebsite and mobile applications. Launched on May 5, 2003, it is primarily used for professional networking and career development, allowing job seekers to post their resumes and employers to post job openings. As of 2015, most revenue came from selling information access about its members to recruiters and sales professionals. Since December 2016, it’s been a completely owned subsidiary of Microsoft. As of February 2022, LinkedIn has more than 830 million registered members from more than 200 countries and territories.

LinkedIn allows members (both employees and employers) to create profiles and connect with each other in an online social network that can represent real-world professional relationships. The members can invite anyone they want (even if it’s an existing member or not) to make a connection. LinkedIn can also be used to organize offline events, join groups, write articles, post jobs, post photos and videos, and more.

MA-Tech Solutions BPO and our Marketing team members are prepared to attempt to assist you with your LinkedIn account handling and LinkedIn outreach 24/7.

Why Should You Join LinkedIn?

● Re-contact (Find and be Found):

Yes, other social media platforms also allow you to reconnect. But because of the search function that LinkedIn has, you can find people there that you can't find on other social networks.

● Acquire and share expertise:

There are nearly 2,000,000 groups to join. Each group has its own discussion board, news board and job offers. The subject matter in Groups covers a wide enough range of topics that everyone's participation is worthwhile.

● Career management:

Social media is career insurance that you can never have enough of. The advice is the same whether you are looking for a job or happily employed: networking should be your insurance for your future career growth. Companies are organic entities whose needs change and they can't promise you that your work will be there in 10 years, next year or even next month. This is why you need to be on LinkedIn to find and be found by potential companies and recruiters.

LinkedIn FAQs:

● What is LinkedIn and how does it work?

LinkedIn is a huge professional database. It makes searching for people very easy with its predefined categories like profile title, summary, education, company, etc. that you won't find on other platforms. This makes it a great platform to connect with old friends, colleagues and even company recruiters.

● What is the main purpose of LinkedIn?

LinkedIn is mainly used for professional networking, job hunting, connecting with friends and colleagues, and career management. Most companies also use LinkedIn to recruit and find potential employees. So if you want to build your professional reputation, you need to start using LinkedIn.

● Is it worth being on LinkedIn?

Yes! Especially when it comes to connecting with professionals, businesses and organizations. In fact, there are 90 million senior influencers and 63 million decision makers on LinkedIn. These people are business leaders. By connecting with them, you can get an idea of how to improve yourself professionally.

● Is LinkedIn worth the money?

No, it doesn't cost money to create an account on LinkedIn, however, they also offer premium services such as "Sales Navigator" that give users access to additional features. A basic account is for anyone who wants to network and build a professional profile.

LinkedIn as a Marketing Tool:

When you run a business on LinkedIn, then you’ve got to have a great strategy to rely on in order to promote your brand. However, sales posts and in-your-face commercials for your services and products are frowned upon on LinkedIn.
Therefore, you need a marketing strategy on LinkedIn to make your content prominent from the crowd. If people learn about why they need your help, then they will certainly be more curious about your brand.

● Be clear about your goals and targets
● Choose a demographic
● Create your company profile on LinkedIn
● Start creating your content
● Build a network and following
● Create sponsored ads

MA Tech Solutions BPO helps businesses with One Stop Solutions. Our mission is to serve our clients with superior services, leveraging the latest technologies. With a customer-centric approach, we exceed expectations by delivering projects on time while ensuring optimal quality. Our experienced team optimizes operational efficiency, driving business growth.